NFT
Fox Leisure and its web3 arm Blockchain Inventive Labs are unveiling a brand new token-gated fan expertise for the community’s hit singing competitors present “The Masked Singer.”
Holders of a non-fungible token, or NFT, known as “Masked Singer Stars,” will be capable of “watch unique content material that includes behind-the-scenes and confessionals from this season’s contestants.” The NFTs will value about $50 and there will probably be a restricted provide of 1,050, Fox stated in a press release.
Followers might want to win an opportunity to buy the NFTs by scanning a QR code after which taking part in interactive initiatives like voting on the contestants they suppose will advance. By taking part, followers will be capable of “stage up their Loyalty Move” and turn into eligible to purchase the NFTs which can unlock further unique content material. The fan voting won’t affect the end result of the present, the media firm stated.
Fox and Blockchain Inventive Labs’ transfer is without doubt one of the strongest examples of a Hollywood media firm combining the recognition of an present model, blockchain expertise and gamification with a purpose to have interaction with followers. Fox’s technique is to extend each fan engagement and the monetization of one in all its high mental properties.
AMC Networks has additionally used blockchain expertise to have interaction with followers by tapping NFT studio Orange Comet to assist it create a web based fan expertise primarily based on its hit present “The Strolling Lifeless.” These NFTs have generated a number of million of {dollars} in buying and selling quantity, in accordance with OpenSea.
“The Masked Singer” airs its season premiere Thursday evening. Now in its ninth season, the present has been a success for Fox within the U.S., rating because the nation’s high unscripted TV present 4 years working with every episode scoring a median of greater than 7 million “multi-platform viewers,” the corporate stated in a press release.
Fox’s Blockchain Inventive Labs partnered with crypto infrastructure agency MoonPay to assist launch the brand new token-gated fan expertise.
