NFT
Web3 music platform Audius mentioned it’s implementing a non-fungible token (NFT) gating function supposed to permit artists to launch unique content material to NFT holders. This follows current information that streaming service Spotify is testing token-gated playlists.
Artists on Audius who’ve launched their very own NFTs can “gate” their content material so solely token holders of the corresponding assortment can have entry to it. Listeners can hyperlink their wallets to Audius to substantiate their NFT possession and entry B-sides, unreleased tracks and different particular forms of content material.
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“A giant focus of Audius from day one is enabling deeper connections and deeper interactions between the followers and the artists instantly,” Forrest Browning, chief product officer and co-founder of Audius, informed CoinDesk. “Sooner or later there shall be many different ways in which you can display to an artist that you are a superfan, however if you buy one among their NFTs that looks like a reasonably robust sign.”
Moreover, Audius goals to cater to artists who’re lively NFT group members however could not have their very own collections. If an artist is a holder, or has an affinity for one more NFT challenge resembling widespread Bored Ape Yacht Membership or CryptoPunks collections, they will gate their content material with these NFTs.
Audius has been working away to combine options to spice up fan engagement over the previous 12 months. Final month the corporate upgraded its ongoing partnership with TikTok, permitting Audius customers to combine their favourite songs from the platform onto the social media software. In July, the corporate rolled out its tipping function, permitting listeners to “tip” their favourite artists within the platform’s native AUDIO token.
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